Digital Marketing Consultant at Accenture | Paid Media Specialist | SEO | PPC | Ads Optimization | Digital Marketing & Customer Success Expert

Hello, I’m Thabata!

I'm a certified digital marketing expert with a proven track record of boosting online presence and driving growth for businesses. With extensive experience as a Paid Media Specialist, I have successfully optimized advertising campaigns, achieving over a 250% increase in sales and significantly reducing costs for my clients. My advanced technical proficiency, including the use of various analytics tools, conversion tracking, and A/B testing, enables me to make data-driven decisions that enhance campaign effectiveness.

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Maximizing advertising effectiveness, building engaged audiences, and driving strategic marketing initiatives to achieve tangible business growth.

Sneak peek into my background

Case Studies

Note: As a consultant, maintaining the privacy of my clients is paramount. Therefore, the following case studies describe results and strategies without naming or exposing any specific client information.

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Case 1: Increasing Awareness and Downloads for a Healthcare Job App

Challenge: A healthcare job app was struggling to increase awareness and app downloads, particularly among Android users. Their campaigns were primarily reaching iPhone users, resulting in high advertising costs and limited impact on the target audience.

Objective: Enhance awareness and increase app downloads among healthcare workers, specifically targeting Android users, while reducing overall advertising costs.

Strategy:

  1. Comprehensive Audience Analysis: Identified key demographics within the healthcare sector and segmented by device preference (Android vs. iPhone).
  2. Campaign Adjustment: Realigned ad placements and targeting to prioritize Android users, leveraging insights from audience analysis.
  3. Creative Optimization through A/B Testing: Tested various ad creatives and messaging to optimize engagement and conversion rates among healthcare professionals.
  4. Advanced Tracking and Real-Time Adjustments: Utilized Meta's analytical tools for real-time campaign monitoring and adjustments based on performance metrics.
  5. Cost Management: Implemented strategies to reduce cost-per-download and maximize ROI through targeted ad spend allocation.

Results: