Sneak peek into my background

University of Toronto, Social Media Strategy

Humber College*,* Diploma in Business – Marketing

ESPM*,* Bachelor’s degree in Advertising and Marketing

Accenture, Digital Marketing Consultant - Ottawa, Jan 2023 – Present******

Meta Advertising Optimization: Achieved over a 250% increase in advertising results and reduced Cost Per Result (CPR) by nearly 150% for clients through the optimization of Meta advertising campaigns.
Advanced Technical Proficiency: Utilized advanced technical tools such as Meta Pixel and Conversions API, along with conducting A/B tests, to enhance campaign effectiveness and data-driven decision-making.
Audience Building: Built strong and engaged online audiences for clients by leveraging expertise in social media platforms and sophisticated marketing strategies, leading to a 30% increase in follower growth and engagement rates.
Strategic Marketing Initiatives: Developed and executed strategic marketing initiatives that boosted clients’ online presence and achieved a 15% increase in conversion rates.

FANIQUE, Digital Marketing and Customer Success Specialist - Toronto, Apr 2021 – Dec 2022

Effective Partner Pitches: Composed and delivered compelling pitches to prospective partners, sponsors, and clients, securing 10 new high-value partnerships and increasing revenue by 15%.
Cross-Functional Coordination: Coordinated with internal and external partners, as well as existing and potential clients, enhancing collaboration and achieving a 20% increase in project efficiency and timely delivery.
Client Relationship Management: Maintained strong relationships with clients, leading to a 30% increase in customer satisfaction and a 10% boost in client retention rates.
Marketing Strategy Implementation: Developed and executed digital marketing strategies that resulted in a 20% increase in website traffic and a 15% rise in conversion rates through targeted online campaigns.

Shell, Digital Marketing Coordinator – Rio de Janeiro, Brazil, Mar 2017 - Dec 2018**

Managed Marketing Budgets: Meticulously managed marketing expenses, ensuring seamless cash flow operations and reducing costs by 10% through strategic budgeting and expense tracking.